Pirated Software, Piracy & the Pirates who Pirate

A Social Opus


Piracy is a fact of life, it’s been happening since the beginning of mankind upon the earth. Computer-related piracy has been happening since computers began. Theft of food has been happening since starvation began.

The truth is, Piracy has led to the rise and success of the very companies combating it.

Do you think there would be a Microsoft Windows in the world if there was never a Pirated copy of Microsoft Windows? Highly doubtful. It would be about 5% of the market. Linux would have been developed extremely fast, and would have, by this time, been a far superior operating system to Windows.

Same thing with Adobe, the creative Giant. Do you believe for a second that Adobe would be where it is today without Piracy? It would likely not even exist today, and would have been fazed out as poor artists grew up and started companies using alternatives to Adobe programs in their work & businesses. GIMP would have been much more further developed. New and complete replacements would have been born early on in Adobes life cycle, and would have taken over the art world long ago, had Adobe been able to prevent every single instance of piracy.

Microsoft Office would have become obsolete long ago were it not for piracy. There is simply no possible way that .DOC, .XLS, .PPT etc would be a standard today if it wasn’t accessible to the world early on, via piracy.

The .PDF format would not be in use today, aside from possibly a few Business-to-Business situations of companies with the money to spend doing something that would have been easier and more universal than PDF for free. I dare say PDF would no longer even exist, as the universality of the format is what makes it usable at all.

Adobe as a company would not exist, neither would Microsoft as a company. Apple, also would likely not exist outside of some specialized studios were it not for the piracy that helped students learn these same programs on an Apple, which made Apple even useful at all.

Likewise, would .JPG, .PNG or .GIF even exist if they weren’t freely available to use, and cost $400 to utilize? Absolutely not. They would be things nobody has even heard of, used for a few specific reasons only, at even fewer companies.

What piracy has done is breed laziness in the world as a whole, by allowing these companies’ products to fill the market share and occupy what would otherwise be a gigantic void and power vacuum that would have been quickly filled by the Open Source community, and utilized by 90% of the population, for free.

Indeed, piracy itself has eliminated all of their competition in the past. Today, however, as piracy becomes more of a government focus, as the government steps in to enforce a situation created by software developers with little to no concern for the welfare of the user, in a segment completely unchecked, with absolutely zero checks & balances, and void of all culpability at all, Open Source Software is gaining some much needed traction. Traction it should have had decades ago.

Piracy has also created another important and stubborn obstacle to Open Source: Brand Loyalty. Everyone has been using Microsoft and Windows and Adobe for so long that they are now very loyal to these companies and their products. The tech people of the 80’s and 90’s and 00’s were the ones to recommend, download, and install these programs for their friends, relatives, neighbors and online social network. A large percentage of those original software programs used by the techs were pirated. They were the ones tech savvy enough to know where and how to get them, install and activate them. Their network in turn went out and purchased them.

Artists and students used pirated versions because it was the only way they could do anything useful on the computer. Why use GIMP or Apache OpenOffice or Linux if there are free alternatives available, that might normally cost up to $5,000, via easily and freely pirated software?

However, the main culprit for the rise and use of Pirated software was and always has been the U.S. Government.

In the mid 90’s, at the exact moment alternatives to Adobe & Microsoft were really starting to gain traction, the U.S. Government began widely and openly accepting and using Microsoft Windows, Microsoft Office, and Adobe Acrobat. Government forms all became Microsoft’s .DOC and Adobe’s .PDF. In order to communicate with your own government, you now needed Adobe and Microsoft. The government had every reason to adopt Linux, develop Linux, and adopt other Open Document formats and forms formats that were open-source and would have been freely available for the American public to communicate with their own government.

The American Government, true to form, supported what were then giants as far as technology companies go, but weren’t really that big as far as normal companies go, rather than supporting the people of the United States.

You could no longer communicate with your government without Adobe and Microsoft, two infinitely greedy companies demanding hundreds or thousands of dollars for their software, prices far above the heads of 90% of America and 99% of American Students, Techies & Artists.

Had it not been for pirated Microsoft and Adobe products, America would have gone into a revolution and the government would have toppled.

The U.S. Government created a national dependence on Microsoft and Adobe. It would be decades before Apple even started to be useful for government interactions, and that only because it started to support Microsoft Products itself.

It’s really no different than the government telling you that you have to drink Coca-cola before you talk to the government, and cannot drink RC Cola, TAB, or a generic brand of Cola nor any other type of Soft Drink.  And then Coca-cola in turn charging $700 for a can of coke, and then the same government punishing everyone who attempts to take a coca-cola from an endless supply of coca-cola, piled a mile high, without paying $700 per can for it.

What that did was successfully make Adobe and Microsoft household names, in no small part due to those companies bribing our government and the government trying desperately to catch up with technology. It solidified their place in our society, as inseparable and absolutely necessary.

It was only allowed to continue beneath our noses because piracy pacified the masses.

But the Piracy resulted in the type of Brand-building and brand loyalty that would cost a company Billions upon Billions of dollars to create. FAR more money would have to be spent on advertising and marketing and product placement and development than could ever be lost by any amount of piracy. People who use pirated software are not the same people who would ever buy it, even if you take the option of piracy off of the table and even if you threaten them with death.

The people using pirated software are the most active people on the internet, they are the ones who have built your company and brand. Adobe and Microsoft do absolutely zero for their own products. Not until very recently have they even had commercials and physical booths in the mall, or even any real customer service at all. They operated software that gave millions upon millions of people headache after headache with zero support for decades, not lifting a finger to promote themselves, relying solely on the utter dependence of society, absolute government support, and their iron-clad monopolizing patents protected by the same government that has done everything else for them.

No, it was in fact the people pirating the software that built their entire brand. The developers usually seemed aloof and indifferent to how their products actually functioned, or their lack of performance, or if they even worked, and their costing end users billions upon billions of man hours and dollars in information forever lost.

As the end result of any advertising or marketing campaign is Brand Loyalty, it is therefore true that Brand Loyalty should be the only thing a company is truly concerned with, even over their entire marketing department and advertising budget. Thus, it is far more beneficial to have pirated software available freely, than to spend millions in advertising your products in hopes of building brand loyalty whilst attacking the very people loyal to you and building your brand for you.

When estimating the potential loss due to piracy, the industry and government standard is to simply add up every person using pirated software or every pirated copy of software and multiply that by the cost of the software. Thus, Microsoft or your government would look at probably well over 50 billion copies of Pirated software that have ever been used or made around the world, and times that by the cost of their software, which to them looks like a loss in profits of $900,000,000,000,000,000,000,000,000 due to piracy.

In truth, almost none of those instances of piracy would have resulted in a purchase of their extremely over-priced and extremely under-supported software. However, every single instance of piracy they prevented would be exactly the same amount of Brand Loyalty and growth of their company they prevented. And also the exact same number of supporters their competitors would gain, and amount of brand loyalty their competitor would reap from them.

If we were to put a cost value on the number of people using their pirated software around the world, in terms of brand loyalty created and dollars that would need to have been spent to achieve that level of brand loyalty and that number of people accepting and using the product, the dollar value may well look something like $900,000,000,000,000,000,000,000,000. Impossible to achieve simply by throwing any amount of money around.

It’s the equivalent of every human being absolutely needing a pair of Reebok basketball shoes to walk on our Reeboky streets, and every single person wearing a pair. It’d be the Hunger Games for a Reebok-dominated world.  Now imagine you can’t even walk down the streets from place to place with any other pair of shoes without falling flat on your face, and every pair costing $5,000, and you get the picture of what’s really going on here.

All that’s really missing from this equation is charging an honest $5 dollars so everyone can afford it, instead of $1000 that only the government and giant companies are overly-eager to buy.

If you want to over-value your product and over-price it for 99% of the world, and then fight them on piracy, you will yourself be in the hands of the 1% only, and valued only by the 1%, and hated by the other 99%, and not touched by the other 99%.

It’s no different than if Rum had been patented and sold at $1000 a barrel, and kept only in the hands of the elite plantation owners, and never left the Caribbean or the Royal Palace, and all everyone else had was hillbilly moonshine that blinded 45% of the people who drank it.

Pirates of software help that software to spread around the world, and get into the hands of everyone interested in it or who needs it. It makes it accessible to everyone, not only the wealthy or big companies. It also helps the software company to continue to be able to charge exorbitant prices for their products which governments and corporations and professionals will gladly pay, so they don’t have to lower their price to something far more reasonable that the rest of the world can afford.

Just because you can get a government or corporation to pay $3,000 per copy, doesn’t mean everyone on earth will. The only thing that will happen is the world will find, create or collaborate on viable alternatives, which in turn will change the governments’ and corporations’ decisions to purchase or use that product at all, once everyone else in society has moved on to free or far more reasonably-priced alternatives, and made those the new universal norm.

Sure, the maker of a toilet seat could charge $5,000 dollars for each seat if he had the government backing his blanket-patents on all things to poo through, and the government will gladly spend that $5,000 per toilet seat because the government is there to line the pockets of its political sponsors, but that doesn’t actually mean everyone on planet earth will pay you $5,000 just to have a toilet seat, regardless of whether or not your buddies in the government want to try and force them to.

By all means, please do put a stop to piracy. We would all much prefer Linux and Open Office and Open Graphics programs took over and were matured.

Push the hands of the people using pirated copies of your software, and push the rise of your replacements, and your own collapse.

The time of endless greed and tireless tyranny from government and corporate conspirators is past, and any sword lands swiftly upon your own heads.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s